Celebrate Your Heritage with Virasat

Aman Fatima
Apr 17
2 min read

Updated: May 16

What is Virasat?

Virasat (which means heritage in Hindi) is our tribute to Indian artistry, reimagined for the contemporary world. It celebrates the spirit of craftsmanship through three exclusive editions:

Edition 1: Tricolour
Edition 2: Coco Kairy
Edition 3: Namakpara

Each piece is handwoven, hand-finished, and designed to convey deep emotional and cultural meaning.

Discover the Editions

Edition 1: Tricolour

Intricate embroidery on black fabric: white paisley and red, green, white geometric patterns, showcasing elegant craftsmanship. — Tricolour

Tricolour embodies the essence of India’s emotional spectrum through three vibrant shades:

White: Symbolizes peace and balance.
Green: Represents growth, prosperity, and freshness.
Red: Injects energy, courage, and passion.

Each colour is hand embroidered using authentic Chikankari craftsmanship, blending spirituality, strength, and style.

👉 To Buy, Click here

Two people in black embroidered t-shirts of attireum clothing stand on a cobblestone path. A historic building with arches and palm trees is in the background.

Edition 2: Coco Kairy

Ornate beige paisley embroidery on black fabric, featuring floral and leaf motifs. The intricate design contrasts with the dark background. — Coco Kairy

Coco Kairy celebrates the ancient paisley motif, known as the Kairy in Indian tradition. It is inspired by the raw mango, symbolizing life energy and fertility. Historically, it was worn by Mughal, Rajput, and Deccan royalty. The Chikankari embroidery elevates the Coco Kairy edition to wearable art. Wearing Coco Kairy means draping yourself in a symbol of luxury and timeless elegance.

👉 To BUY, click here

Woman in black attire of attireum clothing with gold patterns stands in an arched hallway. Wearing sunglasses, she appears relaxed, in a sunlit, ornate setting.

Edition 3: Namakpara

White embroidered geometric pattern on black fabric, featuring diamond shapes and symmetrical designs, creating a detailed, intricate look. — Namakpara

Just like the crunchy, nostalgic namakpara snacks from Indian kitchens, this edition adds a flavourful twist to your wardrobe. The design features:

Edgy motifs, sharp patterns, and delicate handwork.
It evokes a sense of "pinch of nostalgia," deep-fried in tradition.
It adds a "bite-sized revolution" to your daily style.

This piece is perfect for those who love a subtle punch of heritage in their modern look.

To Buy, click here

Two people in matching black attireum t-shirts stand by a red wall near a calm lake. One has glasses, the other sunglasses, both looking serious.

Why Choose Attireum’s Virasat Collection?

The Virasat collection stands out for many reasons:

✅ 100% Handmade Chikankari
✅ Every stitch crafted by skilled artisans
✅ Breathable fabrics, perfect for summer
✅ A piece of history, stitched for today

This isn’t just a T-shirt — it’s an heirloom you wear. Each design is a limited edition piece of India’s soul, perfect for those who value art, culture, and individuality.

Embrace Your Style and Heritage

Want to express your individuality while connecting with your heritage? The Virasat Collection offers a unique blend of tradition and contemporary style.

Choose from:

Tricolour with its vibrant symbolism.
Coco Kairy, capturing timeless royalty.
Namakpara, adding a trendy twist to your wardrobe.

🛒 Ready to Own a Piece of Heritage?

👉 Shop the Virasat Collection now.

👉 Dive into the legacy with Tricolour, Coco Kairy, and Namakpara.

👉 Limited pieces. Unlimited stories.

#VirasatByAttireum #HandmadeStories #ChikankariLove #MadeInIndia #Attireum